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B2B eCommerce platform for rural India

Opening up newer possibilities for brands to make their products available to rural consumers

ElasticRun extends the reach of brand’s direct distribution networks to deep rural markets. It enables access to a set of net new stores and customers for the brands, which were not accessible through the traditional distribution networks. ElasticRun network helps eCommerce companies reach the customers in far flung rural areas through its crowdsourced logistics network. The rich transaction data generated on ElasticRun platform enables financial institutions to bring in a large number of rural stores as their SME customers. The same set of data further helps the brands to sharpen their marketing offerings to the rural markets.

The deep reach is made possible through the ElasticRun technology platform that enables a “no capex” and “variable cost” crowdsourced logistics network. Through its rural Kirana network, ElasticRun platform would channel trade, finance and data of $600 Bn consumption in India.

B2BeCommerce desktop
B2BeCommerce

Founders

ElasticRun was founded by Sandeep Deshmukh, Shitiz Bansal and Saurabh Nigam in 2016. It is backed by multiple marquee investors throughout it’s journey since inception

Sandeep Deshmukh

CEO

Sandeep Deshmukh

IIMA

Shitiz Bansal

CTO

Shitiz Bansal

IIT-BHU

Saurabh Nigam

COO

Saurabh Nigam

DCE

Leadership

Brijesh Warrier
Brijesh Warrier

VP-Operations

Dheeraj Arora
Dheeraj Arora

VP & CBO

Ekta Kulkarni
Ekta Kulkarni

VP-Partner Relations

Hitesh Luthra
Hitesh Luthra

VP-Operations

Karthik M
Karthik M

VP-Operations

Manish Dubey
Manish Dubey

VP-Sales

Meghmala Sharma
Meghmala Sharma

Associate Director & General Legal Counsel

Mukesh
Mukesh Mittal

VP-Operations

Nikhil Sharma
Nikhil Sharma

VP-Engineering & Technology

Pankaj Roongta
Pankaj Roongta

Chief Financial Officer

Rahul Bhatia
Rahul Bhatia

VP-Operations

Sachin Mane
Sachin Mane

VP-Technology & Architecture

Sashi Gumma
Sashi Gumma

VP & CBO

Sudhir Patil
Sudhir Patil

VP-Products & HR

Our Investors