About Us

ElasticRun is a Kirana Commerce Platform. It enables businesses to reach small Kirana stores in the deep rural parts of India.

ElasticRun acts as an extended arm of FMCG companies’ direct distribution networks in the rural area to provide a set of net new customers to the FMCG companies. It has been helping eCommerce companies reach the customers in far flung areas through its network of rural Kirana stores. ElasticRun brings banks and financial institutions closer to a new set of underserviced SME customers from its rural Kirana network. ElasticRun has been harnessing the data generated from its platform to help its customers sharpen their marketing plans.

ElasticRun achieves deep reach through its technology platform. This technology enables a “no capex” and “variable cost” crowdsourced logistics network. Further, by building the technology platforms for transactions, credit and data analytics, ElasticRun intends to become the de facto channel for Indian businesses to reach the under-serviced rural markets.

Through its rural Kirana network, ElasticRun platform would channel trade, finance and data of $600 Bn consumption in India.

ElasticRun was founded by Sandeep Deshmukh, Shitiz Bansal and Saurabh Nigam in 2016. It is backed by Kalaari Capital, Avataar Ventures, Prosus and Schroder Adveq.

Founders

Sandeep Deshmukh

Sandeep Deshmukh

CEO

Transportation Tech

Product Management and

Transportation Ops

IIMA
Shitiz Bansal

Shitiz Bansal

CTO

Transportation Tech

Data engineering

IIT BHU
Saurabh Nigam

Saurabh Nigam

COO

Transportation Tech

Transportation Ops

DCE

Leadership

Mukesh Mittal

Mukesh Mittal

VP-Operations

Kartik M

Karthik M

VP-Operations

Brijesh Warrier

Brijesh Warrier

VP-Operations

Sudhir Patil

Sudhir Patil

VP-Products & HR

Hitesh Luthra

Hitesh Luthra

VP-Operations

Ekta Kulkarni

Ekta Kulkarni

VP-Partner Relations

Manish Dubey

Manish Dubey

VP-Sales

Rahul Bhatia

Rahul Bhatia

VP-Operations

Nikhil Sharma

Nikhil Sharma

VP-Engineering & Technology

Sachin Mane

Sachin Mane

VP-Technology & Architecture

Meghmala Sharma

Meghmala Sharma

Associate Director & General Legal Counsel

Mukesh Mittal

Mukesh Mittal

VP-Operations

Brijesh Warrier

Brijesh Warrier

VP-Operations

Nikhil Sharma

Nikhil Sharma

VP-Engineering & Technology

Sudhir Patil

Sudhir Patil

VP-Products & HR

Hitesh Luthra

Hitesh Luthra

VP-Operations

Ekta Kulkarni

Ekta Kulkarni

VP-HR & Vendors

Sachin Mane

Sachin Mane

VP-Technology & Architecture

Kartik M

Kartik M

VP-Operations

Manish Dubey

Manish Dubey

VP-Sales

Rahul Bhatia

Rahul Bhatia

VP-Operations

Nikhil Sharma

Nikhil Sharma

VP- Engineering & Technology

Sachin Mane

Sachin Mane

VP-Technology & Architecture

Backed by marquee investors

Prosus
Kalaari Capital
Avataar Ventures
Schroder Adveq
Prosus
Kalaari Capital
Avataar Ventures
Schroder Adveq

Seed Funding

Kalaari Capital

Norwest Venture Partners

Series A

Kalaari Capital

Norwest Venture Partners

Series B

Kalaari Capital

Norwest Venture Partners

Series C

Kalaari Capital

Avataar Ventures

Prosus

Series D

Kalaari Capital

Avataar Ventures

Prosus

Schroder Adveq

ElasticRun featured at Microsoft Inspire 2020

Our technology-led solutions are revolutionizing last mile delivery and enabling a richer store service model in the so far, ‘under-serviced’ parts of the country.
Proud to be featured in the Microsoft's Annual Partner Conference