Connecting Rural Indian consumption
ElasticRun is building the railroads for Indian rural consumption and is becoming a de facto channel for Indian businesses to access the underserved rural markets.
Living our purpose
Prepare to be inspired by life-transforming stories.
Delivering more than products
Story: Sharda, a single mother, faced immense challenges stocking her shop. ElasticRun stepped in, ensuring timely deliveries and empowering her to focus on her family. We deliver more than products, we deliver hope.
Trust delivered
Story: Kantilal's Kirana shop, a community lifeline, faced stocking challenges during the lockdown. ElasticRun ensured next-day delivery, transparent pricing, and support. We build trust, one delivery at a time.
Bridging the gap: essential products, delivered
Story: We are on a mission: making essential products accessible to everyone. We open doors for brands to reach rural consumers, transforming lives with convenient delivery. Every day, we pioneer access, one community at a time.
Meet our founders
ElasticRun was founded by Sandeep Deshmukh, Shitiz Bansal and Saurabh Nigam in 2016. It has been backed by multiple marquee investors throughout its journey since inception.
Meet our leadership team
Ankit Gadia
Chief Financial Officer
Brijesh Warrier
VP-Operations
Hitesh Luthra
VP-Operations
Karthik M
VP-Operations
Manish Dubey
VP-Sales
Mukesh Kumar Mittal
VP-Operations
Nikhil Sharma
VP-Engineering
Rahul Bhatia
VP-Operations
Sachin Mane
VP-Technology
Salil Chinchore
Chief HRO
Samar Desai
VP-Operations
Sayali Karanjkar
Chief Business Officer
Vairamany
VP-Sales
Driving responsible and inclusive growth
We are committed to creating a positive social impact alongside its business success. We reach millions across India, fostering inclusive growth by providing essential goods and services to rural communities.
Diversity equity and inclusion programs
We, at ElasticRun, are dedicated to creating a welcoming environment where everyone feels valued and empowered to succeed. Our DEI policy goes beyond just words, offering unique benefits such as LGBTQ medical coverage and IVF support, ensuring comprehensive care for all employees. We also prioritize financial security with innovative programs like car lease options, bike loan subsidies, and a laptop buy-back program. By championing diversity, equity, and inclusion, we strive to build a workplace where every individual can thrive and contribute their best.
Employee volunteering programs
We are committed to making a difference in our communities through initiatives like ShikshaRun and VrikshaRun. ShikshaRun focuses on digital literacy, connecting youth to opportunities, while VrikshaRun promotes sustainability through tree plantation drives. Together, we're empowering individuals and nurturing a better, greener future for all.
Employee learning programs
We prioritize continuous learning and growth for our employees. Through our Inner Learning Circles, internal EduRun portal, and IGNITE program, we provide diverse opportunities for professional development. Launched in 2021 in collaboration with Welingkar Institute of Management, IGNITE has already empowered 150 participants, offering courses in FMCG Sales & Distribution, Supply & Materials Management, and E-commerce & Logistics.
Community initiatives
Our collective impact and efforts
Our world-class investors
We’re fortunate to be working with some of the incredible investors
Voice of our customers
ElasticRun, receives the prestigious "Best HIH_Budding Partner” award from Flipkart! This recognition is a true testament to the dedication, collaboration, and unwavering commitment to excellence that the ElasticRun team consistently demonstrates.
In my darkest times with no support and a struggling shop, ElasticRun is my saviour. They delivered stocks weekly, sparing me from traveling to the city. Their discounts boosted our business, and life improved significantly. Grateful for their support and a true blessing in difficult times.
Sharada Shinde
Kirana Store Owner
IKEA India stands at #1 in “Zero emissions Last mile delivery”. Your team’s hard work, perseverance, and dedication have paid off, and this success is a testament to your commitment to sustainable logistics. Keep up the great work!
I have access to all commodities at a lower cost than other companies. I get products delivered at my door steps. Thanks to ElasticRun.
Jishu Roy
Kirana Store Owner
A big congratulations to ElasticRun for being our proud partner in Amazon's Sustainability Journey and for their leadership in sustainable transportation! We are excited to see their continued support in helping Amazon achieve Net Zero Carbon by 2040.
