Existing networks are capable of servicing only 1.5Mn store s out of 12Mn kirana stores. The smaller low demand density stores are excluded from traditional fixed cost networks
ElasticRun network enables brands to extend their distribution networks to next 10M stores In remote low density areas. Brands may continue to retain their existing urban networks
ElasticRun variable cost model enables access to new set of 10M+ stores traditionally unserviced directly by the brands
Brands can service the new set of remote stores with full suite of offerings improving sales top-line and margins directly
Brands retain full control of their captive urban distribution network while reaching the upcountry customers through ElasticRun
Access to real time data enables brands to activate new marketing initiatives in real time
