10Mn rural stores are under-serviced by traditional distribution networks

Existing networks are capable of servicing only 1.5Mn store s out of 12Mn kirana stores. The smaller low demand density stores are excluded from traditional fixed cost networks

Existing networks are capable of servicing only 1.5Mn stores out of 12Mn kirana stores.

The smaller low demand density stores are excluded from traditional fixed cost networks

ElasticRun is augmenting FMCG companies’ existing distribution networks to reach deeper

ElasticRun network enables brands to extend their distribution networks to next 10M stores In remote low density areas. Brands may continue to retain their existing urban networks

FMCG - The ElasticRun Advantage

ElasticRun variable cost model enables access to new set of 10M+ stores traditionally unserviced directly by the brands

Brands can service the new set of remote stores with full suite of offerings improving sales top-line and margins directly

Brands retain full control of their captive urban distribution network while reaching the upcountry customers through ElasticRun

Access to real time data enables brands to activate new marketing initiatives in real time

More Products

Enabled National Financial Institutions to rollout credit offering to 100k rural stores

Enabled eCommerce access to 100+ mn customers unserved till date